FOUNDED BY A FAMILY
We believe in the power of the family business.
The expertise of every generation is important and beneficial for macarons. Founded in 2011 by Julie and Veit Kohlhoff with a vision for a new concept with a unique style in the children’s world. Every material and product is created by parents with the perfect understanding of a child’s need for freedom, comfort and happiness. We are all enthusiastic textile and design lovers, dedicated to create fashion and style from a family to families for today and the future.
The macarons collections are innovative, new, unique and leading in international kidswear design.
The collections are carried by the best international boutiques from Berlin, Paris, London, Moscow, New York to Tokyo. macarons is darling to the big fashion magazines and international blogs, and was awarded world’s best kidswear design team by the prestigious WGSN Global Fashion Awards for outstanding design and innovation in 2012.
HEALTH AND WELLBEING
The skin is the largest organ of a human body. It covers and protects everything inside the body but also absorbs substances by touch. To protect your babies and kids, we develop and innovate the best organic fabrics, soft in touch and feel without any chemicals or other harmful substances. The sense, touch and perfect temperature in our garments and your children’s wellbeing are our priority.
ECO CONSCIOUS FROM A TO Z
The innovations of our all-natural, functional textiles are entirely based on traditional manufacturing expertise. The knits and wovens are all macarons textile developments, making us a leader in developing outstanding, one of a kind organic fabrics.
macarons controls every step from selecting the worlds best GOTS certified yarns to the spinning, the dying, the knitting and weaving to the finishing and sewing. We produce all macarons items responsibly along the entire production chain to help making a better world and a positive future for our kids on this planet.
MADE IN GERMANY
We are based in the heart of German innovation. Stuttgart is the origin of the best car manufacturers, world leading machine developers, and a worldwide hub and origin of an organic and fair lifestyle.
Inspired by the incredible skills of the textile craftsmen in knitting and weaving, we create our textiles according to the highest German quality standards. We are dedicated to work with specialized German companies to support this small textile industry.